TriA Group has officially placed Sunny Beach on the global fashion map.
The Rome Palace Deluxe hotel in Sunny beac complex is now home to a major fashion milestone – the first mono-brand Armani Exchange store in Eastern Bulgaria, now open and welcoming clients in a space designed by Armani’s own Italian interior specialists.

Spanning 150 square meters, the boutique impresses with its innovative layout, ambient LED lighting, and high-end custom furniture, creating a retail experience on par with the brand’s iconic location on Via Vittorio Emanuele in Rome. This is more than shopping – it’s luxury retail as a lifestyle, with both men’s and women’s collections contributing to a new level of sophistication on the Black Sea coast.

The choice of Rome Palace Deluxe as the location reflects a balance of architectural elegance and contemporary vision. Armani Exchange, now part of the TriA Group portfolio, brings international prestige and unmistakable style to the heart of Bulgaria’s most prominent resort.