A new Burgas landmark where fashion, design and Italian hospitality come together

A new destination for Emporio Armani world

Burgas, xx July 2026 – Emporio Armani opens a new monobrand store in Bulgaria, located at 8 Dame Gruev Boulevard, within the Central Park Burgas complex. Set in one of the city’s most vibrant destinations, the new address brings the distinctive spirit of Emporio Armani to the Bulgarian market through the brand’s contemporary retail concept. 

A distinctive address in Central Park Burgas

Located within the Central Park Burgas complex, the new store establishes a nuanced dialogue with the Black Sea city and its evolving cultural landscape. Conceived as a place where retail, hospitality and lifestyle flow naturally together, it reflects the metropolitan energy, ease and contemporary style that have always defined Emporio Armani.

Inside the store

Designed according to the latest retail concept, the space recalls the spirit of the Emporio Armani store in Milan, translating it into an open, fluid, and inviting environment. Soft neutral tones, modular furnishings and carefully calibrated proportions create a sense of lightness, while the large storefront windows draw natural light into the interior and open the store to the rhythm of the city. Essential architectural lines are combined with a strong digital component. Three LED screens, integrated into both the ceiling and wall structures, animate the space with moving imagery and seasonal narratives, creating a continuous visual dialogue with the collections. Cement-finish wall panels, transparent glass display tables, mirrored surfaces and illuminated presentation modules add depth, movement and understated refinement.

Emporio Armani store selection

The store presents the Spring/Summer 2026 collection of men’s and women’s clothing and accessories. This is complemented by the Travel Essential and Icon collections for men. The latter celebrates the essence of Emporio Armani by offering a contemporary reinterpretation of the brand’s DNA, revisiting iconic shapes and volumes to affirm an enduring allure.

Armani/Caffè: a unique lifestyle experience

With the opening of the store in Burgas, Emporio Armani will also introduce in September its first Armani/Caffè in Bulgaria, extending the brand experience beyond fashion and into the rituals of everyday life. Covering over 300 square metres, the venue includes a 148-square-metre indoor area, an outdoor dehor with further seating and a dedicated smoking area. With entrances from both the street and inside the building, as well as a direct internal connection to the Emporio Armani store, the Caffè is conceived as a natural continuation of the retail experience. Its concept and materials recall the Emporio Armani store in Milan: full-height bookcases define the different areas while preserving light, openness and visual continuity; cement-effect ceramic flooring and wood-finish walls create a warm, refined atmosphere. The columns are clad in CIMENTO, while the bar counter, in ribbed Barena CIMENTO with a green ceramic top, incorporates a refrigerated display case for pastries. The seamless relationship between retail and hospitality reflects a longstanding 

Armani philosophy: creating spaces where style, atmosphere and conviviality become part of a complete lifestyle experience.

A new chapter for Emporio Armani in Bulgaria

Since its creation in 1981, Emporio Armani has embodied a vision of fashion that moves across 

generations, categories and cultures. Conceived by Giorgio Armani as a place where different worlds coexist in harmony, the brand continues to evolve while remaining true to its founding values: freedom, inclusiveness, metropolitan energy and contemporary style. The opening of the first Emporio Armani store in Bulgaria marks a new chapter in this journey, bringing the spirit of Milan to Burgas with a destination that effortlessly combines fashion, design and lifestyle.

Emporio Armani Store and Armani/Caffè

Central Park Burgas
5 Dame Gruev Boulevard
8000 Burgas
Bulgaria

Tel. +359884843968 

Email store@tria.bg 

HTTP://WWW.ARMANI.COM

Opening hours

Monday–Saturday: 10:00–20:30
Sunday: 10:00–20:00

About the Armani Group

Established in 1975 by Giorgio Armani, Chairman and CEO, the Armani Group is one of the leading fashion and luxury goods companies in the world. The Group designs, manufactures, distributes and directly retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, cosmetics, fragrances, and furniture and home décor and operates in the areas of food and beverage and hotellerie.