Driven by a vision for modern retail and personalized shopping experiences, TriA City Centre officially introduced its newly transformed first floor – a next-generation multi-brand department store, inspired by the spirit of European fashion capitals.

The new space brings together international leaders such as BOSS, Calvin Klein, Tommy Hilfiger, DKNY, EA7, and Armani Exchange, presented in a premium retail environment that blends modern aesthetics with architectural clarity. The transparent flooring, spacious displays, and open brand zones recreate the feel of iconic flagship stores around the world.

The launch event included the lifestyle activation “Be the face of the opening”, featuring prominent local influencers Martin Germanov and Elena Nedelcheva, who joined guests in a live photo experience and shared the moment across social platforms.

“TriA has always stood for fashion as experience. With this new level, we introduce a retail model that puts the customer at the center – not just through product choice, but through emotion, service and visual identity,” said Veselin Kharizanov, TriA City Centre manager.

The collections are curated for the modern urban client – professionals, travelers, and individuals who see style as part of their personal signature. From the clean elegance of BOSS to the youthful pulse of Armani Exchange and the city-sport identity of EA7 – these brands don’t just dress; they define.